Social media and its harms ‘equal to smoking’ – Academy of Medical Royal Colleges report

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Debate in the United Kingdom over the impact of social media on children and teenagers has intensified after leading doctors warned that the harms caused by social media are “comparable to the dangers of smoking.” The statement was made in a report prepared by the Academy of Medical Royal Colleges as part of a government consultation. Doctors say they are increasingly treating children whose mental and physical health problems are directly linked to online content.

According to the report, a survey of hundreds of physicians found that nearly half encounter at least one child or teenager every week whose psychological trauma, self-harm, aggressive behavior, or physical injury is associated with social media use. Doctors describe a “wave of radicalized children” who are constantly exposed to violent, extremist, and emotionally distressing material. Particular concern has been raised about algorithms that continuously direct young users toward more extreme content in order to maximize time spent on platforms.

Against this backdrop, the British government is considering stricter regulations, including a potential ban on social media use for children under 16, nighttime curfews for applications, and restrictions on so-called “addictive features.” Supporters of these measures argue that social media can create dependency similar to tobacco addiction and may negatively affect brain development in children. Former Health Secretary Wes Streeting stated that major technology companies are using tactics similar to those once employed by the tobacco industry to resist regulation.

However, there is no universal agreement on the issue. Some researchers and child rights organizations believe that a complete ban would not solve the problem. They argue that social media itself is not inherently harmful, but that the real issue lies in platform design, algorithms, and marketing strategies targeting children. These experts call for tighter controls on targeted advertising, recommendation algorithms, and “addictive design” features that encourage users to remain online for long periods of time.

Studies have also suggested that heavy social media use may be associated with smoking and vaping among teenagers. One British study found that adolescents who spent more than seven hours a day on social media were significantly more likely to smoke cigarettes or use e-cigarettes than those who did not use social media at all. Researchers believe this may be influenced by both direct advertising and the growing impact of influencers.

The debate unfolding in Britain is increasingly becoming part of a wider global trend. Similar restrictions are being discussed across Europe, while in Australia a nationwide social media ban for children under 16 has already come into force. Nevertheless, experts warn that bans alone are unlikely to be sufficient, since many teenagers can bypass age restrictions. For this reason, many specialists believe future regulations should focus not only on age limits, but also on changing the business models and engagement strategies used by social media platforms.

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